Hey Tiger / Packaging
Who? Hey Tiger
What? Packaging
When? 2021
A concept conceived during my time at Hot Black Interior Design, Hey Tiger suggested we collaborate on a chocolate block as our studio was designing the interior for their HQ at the time.
We started by looking back at previous collaborations and packages, and found they had colourful and playful designs. We also wanted to match this aesthetic as well as finding common ground.
We decided to incorporate terrazzo for its pattern, as it resembled fragmented bits of chocolate.
The colour palette was directly inspired by the flavour, which was strawberry and coconut.