Stop 122 / Brand & Identity

Who? Stop 122

What? Branding & Identity

When? 2021

Located on the east side of Brunswick, Melbourne, the guys at Stop 122 brew the finest blends of coffee as well as delicious food.

Aiming to open shortly after lockdown in 2021, they asked for help in regard to giving the cafe a personality with a logo and brand.

The name and tagline for the cafe was inspired by the number of the tram stop located just in front of the location. Trams and their raw, industrial aesthetic were used as inspiration for the feel and typography of the logo and brand.

We decided to have a monochrome colour palette as we figured it would compliment the natural and concrete aspects of the cafe.