SHORTSHIFT / Brand & Identity

Who? SHORTSHIFT

What? Branding & Identity

When? 2017

Established in 2017, SHORTSHIFT were automotive content creators who made videos for car enthusiasts. They came to me in need of a new brand identity that was smart, sleek, and professional.

We found that our answer to these aspects were combining two letters from the name to conceive an icon of a gearshift.  Combined with a sleek, modern font and automotive inspired colour palette, the end result left us all very satisfied.